IBM “Be Essential” Screensaver

IBM ScreensaverIBM ScreensaverIBM ScreensaverIBM Screensaver


VSA Partners called on us to provide support for a playful and engaging component of their work for IBM’s Client Experience Jam. Working alongside VSA’s award winning design team, we created the animated “Be Essential” screensaver for IBMers. Follow Paul Rand’s iconic Bee on a journey to reveal the three values and nine practices essential to IBM’s one purpose: Be essential.