Sports Illustrated Kids: Mascot Nation D.E.N.



As part of a massive redesign effort, looked to create an immersive interactive experience that would encourage a boost in user registrations, promote sticky play and return visits, and drive traffic to the far corners of their site. 

Working in partnership with Milky Elephant, our solution was a highly customizable avatar and interactive playroom, equipped with interactive animation, video, and messaging. We developed a number of interactive branded integrations as a unique add-on to the traditional media buy.   We drove participation both in the application and across the site by way of an economy that rewards users for reading articles and playing games on The economy awards points that can be spent in the application’s shop to collect items for the user’s playroom.